Pertinent eCommerce App Development Strategies to Skyrocket your Growth

Mobile apps are reshaping the eCommerce industry in a big way as eCommerce apps have become the second favourite rendezvous after the social media apps. However, eCommerce businesses are still stifling with low user retention, conversion and ROI due to lack of thorough understanding in prioritizing the right things in the right way.

According to the statistics, 40% of users move to a competitor after having a bad experience with an eCommerce mobile app. This shows there is a huge opportunity to capitalize on consumer conversion by developing a highly responsive and engaging mobile app.

This article will discover a few strategies that can help you take your eCommerce app development in the right direction.

Know Your Customer

Having a sound understanding of your customer is one of the most crucial factors in building a successful eCommerce app. The best way moving forward is by creating a customer persona to get a deeper understanding of their intrinsic needs, demands and interests. Additionally, you can leverage the specifics of your user persona to create an empathy map that would help you empathize with your target customers effectively.

Prioritize User Experience

Apart from knowing your target audience in a better way, maintaining a seamless and intuitive user experience cannot be ignored or left behind, and when it comes to developing a mobile app for your eCommerce business, it becomes even more important. As per a big data analytics report, as many as 59% of mobile apps are deleted after the users install them, and the core reason behind it is the applications’ non-immersive user experience. Hence, it becomes crucial to keep a seamless user experience as your top priority while developing an eCommerce application.

Make the Best Use of Meaningful Analytics

Analytics play a significant role in knowing your customers and retaining them. You can use CMS based systems and calling APIs to analyze the data regarding the things that are working for you and those which needs optimization. For example, you can use the analytical tools to analyze the percentage of users who are abandoning the cart and make changes in your cart flow accordingly to increase ROI.

Refine Content Flow

Higher rate of cart abandonment gives a clear indication that your eCommerce app has a poor content flow. The prime objective should always be to entice the users to complete the buyer journey and become your trusted customers.

Leveraging discounts or special offers can help you to grab the user’s attention to a specific category of products. It will not only help you increase the probability of a successful purchase but also builds loyalty for your business among your customers.

By Leveraging these relevant strategies, you would be able to make your app and business pertinent to the audience and drive more ROI for your business.

TechAhead, leading eCommerce app development company having 11+ years of experience in mobile app development, has successfully developed plenty of eCommerce apps for its clients ranging from Fortune 50 companies to innovative start-up’s. TechAhead’s eCommerce app development services are designed to deliver cutting-edge solutions for your specific business requirements. Reach TechAhead consultants to ensure that your eCommerce app development moves in the right direction.